At first, Al Naturale was site of production and wholesales. After 2012, the acquisition of new pieces of land, led to Maso delle Erbe, a bee farm, open to children and families that want to get a closer glimpse of the bees that also includes a retail selling point.
The ramification of his business and the specialization of his products lead Armando to further develop Bee Salus, an ambitious and innovative project that brings together bee therapy and its practical implementation targeted for professionals in the sector.
Al Naturale has grown over the years and has evolved on various levels. The company gave its best under difficult events such as the propolis crisis of 2010, caused by a well-known company that distributed contaminated propolis on the market, or the pandemic year of 2020. Covid crisis brought most companies to their knees, but despite the worldwide crisis, Al Naturale kept its ground investing on personnel and important collaborations such as with Federsalus, Confindustria Trento, and ICE.